The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.


My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.


Jean Paul Getty was an American industrialist and founder of the Getty Oil Company. In 1957 Fortune magazine named him the richest living American, and the 1966 Guinness Book of Records named him the world’s richest private citizen, worth nearly 9 billion dollars in today’s money. He was the author of several books, including the bestselling How to Be Rich, and his autobiography, As I See It. He died in 1976.
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