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The principles that I have followed out of grad school seems to have correspond to the article. At my age as part of the mid-end of the gen X, it seems that reaching the status of millionaire doesn’t reduce the anxiety of how to provide for the family. I still worry about the same things as before, but at perhaps at a different level. I admit getting to the first million was relatively easy with luck and good planning, but I thought I would have been much better off by now. It is also very tough to maintain with a bad economy. Forget about buying the Lamborghini or the large estate, it’s time to hold what you have.
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Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.