Hunt for under-priced used books that you can sell online. Download an app that reads ISBN numbers so you can scan the barcodes on books. This will pull up the book’s current price on Amazon so you can see if it’s worth trying to resell it. Then, visit used book stores, thrift stores, and garage sales to look for high value books. Post the books for sale online using sites like Amazon or Ebay.[9]
Your next goal should be to invest in yourself; you are the best resource you have to accumulate wealth. Investing in yourself means spending more time on your education, refining your own skill sets, and branching out to meet new people who might help you achieve your goals. The more educated, skilled, experienced, and connected you are, the more valuable opportunities you're going to get, which means higher salaries and more options for you down the road, both of which will help you build a stronger financial foundation.
My use of the word "secrets" in the title of this article might have brought you here hoping for a guaranteed, almost magical solution to make you wealthy. There isn't one. The fundamental objectives are simple: Make more than you spend, and use the excess to invest wisely. How you invest is up to you (with a few caveats below), but the obvious goal is to make investments that have a high likelihood of making you more money in the future. That's it. The ways to achieve this are by making more money, spending less, and investing more wisely.

Very thorough and interesting list! I really loved this post and wanted to thank you for sharing, very helpful. I am fortunate enough to make a full-time income and support my family working from home, and I know many others who do as well. One thing I have realized working from home and making money online for years now is that the more people you genuinely help, the more money you end up making. Helping others to succeed will in turn create you a large following of loyal customers. If you have a loyal customer base and followers, you then have the perfect target audience for your business.



Salvage and resell. Do you love antiques or have a knack for finding valuables at flea markets or yard sales? If you do, it might be time to consider salvaging items for resale – or even scouting out antiques to sell for a profit. While you’ll need to spend quite a bit of time searching for prospects and spend some money buying upfront, you could easily turn a profit if you know what you’re doing.
Break up with your credit card. Did you know that people who use credit cards for purchases end up spending more money than people who use cash?[6] That's because parting with cash is painful. Using a credit card doesn't carry that much of a sting. If you can, divorce your credit card and see how it feels to pay with cash. You'll probably end up saving a boatload of money.
Opening your shop, listing products and prices takes less than 30 minutes. It costs $0.20 to list one item in your shop for 4 month (or till it sales) and Etsy takes 3.5% commission from each sale you make. Mind that fact when setting up the prices. Shipping costs are either to be covered by you or by the buyer (you can set the rates depending on the buyer’s’ location e.g. free shipping around US; $10.99 shipping to Europe).
As for other tips, all I can say is “a penny saved is a penny earned”. If you are running out of ideas to make money, start saving. Some quick “low hanging fruit” tips to save some quick cash include – switch to MetroPCS or Boost for cellphone (I only pay $20/month), switch auto insurance to Insurance Panda ($25/month), and start using GasBuddy (saves me like $100/month at least. I drive a lot).

Getting wealthy or attaining a certain level of income is just like achieving any other goal. To get there, you need to ensure that you set those goals the right way. Set SMART goals and be very specific about them. Don't set them arbitrarily in your mind. Write them down and come up with powerful reasons why you absolutely must achieve them. That's one of the biggest and most potent internal transformations that you could make in your mind.


It is the same concept of being the top of a particular field. When you are the best at something, you find that opportunities come to you. To become an expert of something, it is crucial to never stop improving. Successful people invest time, energy, and money in improving themselves, and it might just be the most rewarding investment you can ever make.

Don't put all your trust in Social Security. While it's a good bet that Social Security will continue to work for the next 20 or so years, some data suggest that if Congress doesn't radically alter the system — either by raising taxes or reducing benefits — Social Security won't be available in its current form. It is probable, however, that Congress will act to "fix" Social Security. In any event, Social Security was never designed to be the only resource for retirees in their later years. That makes it all the more important that you save and invest for the future. [1]


If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.


Salvage and resell. Do you love antiques or have a knack for finding valuables at flea markets or yard sales? If you do, it might be time to consider salvaging items for resale – or even scouting out antiques to sell for a profit. While you’ll need to spend quite a bit of time searching for prospects and spend some money buying upfront, you could easily turn a profit if you know what you’re doing.
Individuals who cannot get approved for loans through traditional financial institutions and lenders often turn to alternate sources of financing such as peer-to-peer lending. Because these tend to be higher-risk loans, interest rates typically range from 6 to 10 percent. You can use programs like Lending Club to get involved with peer-to-peer lending quickly and easily.
Take the phrase “one person’s trash is another person’s treasure” to heart by purging your closet of clothes that you don’t wear anymore. You’ll have the best luck selling items that are on trend, so consider purging items that are still in style, but you don’t wear anymore. Head to a local thrift shop or consignment shop to see how much your clothes are worth!

Well, Thank You for allowing me to vent a little. And, I’m certainly not the only person experiencing such hardships so if you don’t object, I’m going to now “Pay this Forward” as a possible solution to others in my position and, maybe, just maybe, this will lighten the load for those of us that has carried the weight of the Universe on our shoulders for more years than we are comfortable to admit.
The cash back industry is ruthlessly competitive, isn’t it!? All of these apps want new users, which means you can load up on welcome bonuses. The Ibotta app is another opportunity to get a bonus: they are giving people $10 when they sign up. Unlike the other apps mentioned in this article, Ibotta specializes in getting you cash back at grocery stores.
Central to all of this is redefining what it means to be rich. If you need a huge home and an expensive car to “feel” rich, then this advice won’t work for you. But if you define affluence as the ability to spend time with friends and family, to travel, to do work you love and to stop worrying about money, then living below your means is all it takes.
Earn the experience through different levels of work and when you feel like you have gained all that you can from it, consider moving on in other companies would widen your horizon on different business cultures. Putting more experiences in various positions would make you a more valuable asset for companies and making you a better option for higher rank duties.
I’ll be more than a millionaire, I don’t doubt it at all. The hardest part is starting your way up the curve, since that’s when the snowball process of compounding takes the longest to kick off. Once you reach a critical mass, the last… say… third or fourth of the journey will be relatively easy. If you’re in the right investment allocation, the real question is how soon can you make it to $750,000 in net worth? Or how soon can you start bringing in income from a second investment property? No, friends, a million is not far off at all…
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Parlay your math, science, foreign-language or test-prep expertise into a lucrative side gig by becoming a private tutor. You can tutor people online or in-person. What you charge can depend on your experience, expertise and what’s in demand. To get started, see what types of tutors are needed on Craigslist, or create a profile on sites like Tutor.com or Care.com. You can also advertise your services at local schools and community centers.
If you’ve received gifts you really don’t want – and they’re still in the packages – try returning them. Some retailers will take them back up to a year later.   If you are not sure where the item was purchased, try going online and searching.  If a retailer like Walmart or Target pops up then you can return it there without a receipt and get a gift card.

Hi, came across this information after trying to brain storm of fun way to make extra $$. I’m a RN and work 3 days a week and have 4 days off! (Best part of the job ?) I am thinking of trying to purchase Authenticate designer handbags and creating a page to resale. My delima is how to find a reputable supplier. Do you have any ideas?? I’ve even gone to Designer handbag selling sites and asked…all I get are members wanting to sell me “their” purchases at a small discounted price.
The cash back industry is ruthlessly competitive, isn’t it!? All of these apps want new users, which means you can load up on welcome bonuses. The Ibotta app is another opportunity to get a bonus: they are giving people $10 when they sign up. Unlike the other apps mentioned in this article, Ibotta specializes in getting you cash back at grocery stores.

Monevator: I don’t think a net worth goal is the way to go either, but a lot of people put stock in a number (it’s an easy concept for a lot of people who are new to personal finance). Personally I’m going for exactly what you mentioned – the crossover point where my investments are earning me more money in passive income than my day job. That is when I will feel financially free.
The Discover it® - Cash Back has always been a challenger for the best overall credit card on the market today. So many benefits to choose from and some of our favorites are that Discover will match the cash back you've earned the first year while offering a 0% intro APR on purchases and balance transfers for the first 14 months (then, the regular APR applies). 5% cash back on select categories each quarter you activate ($1,500 max spend) and no annual fee. Read review

I have a question. I am 24 and I just started selling commercial insurance. My wife and I have about 70 k in student loans which we plan on paying back asap. I am going to have an additional 10k on top of my salary next year which I plan on saving until the end of the year and allocating it as I see fit. Everything I read says “compounding interest is the bomb” but then says “don’t save, pay down debt”. Now, I hate debt but I want to take full advantage of our young age and compounding interest. What would you recommend I do with extra 10k if we already put and extra $200 towards debt a month and we have an emegency fund in place? Fully Fund our IRA’s for the year or pay down a loan? I feel like there is no right or wrong answer. Your thoughts?
Great message, Jeff. When I look at big goals, or even incremental goals, I like to break them down into bite size bits. Earning $100,000 a year seems difficult in many situations, but it seems easier when you break it down to $8,350 a month, or roughly $280 a day. Sure, that is aggressive for many salaries, but there are many ways to fill the gaps with side income, owning a small business, consulting, freelance work, etc. The same concept works for any number or goal you want to reach. Find out where you are, and what it will take to reach the next step. It’s much more attainable when you make incremental goals.
I’d say an interesting thought to add would be an idea suggested by Mark Cuban a while back on his blog. It was basically the idea that you’re not necessarily saving money so that you can invest slowly and retire comfortably, but that you were saving every possible penny, at every moment, so that when an actual fantastic opportunity came around you’d have money to invest.

Based on this information, you’ll see how much money you will win if you meet your goal. I put in some fake numbers (I don’t have weight to lose) and my winnings after my bet would be $169.40 which would be a 56.33% return on my investment in six months. There aren’t many investments that give you that kind of return and you get to control whether you win or not. Pretty cool!
Blogging is a great side hustle because you can do it at your own pace anywhere you want. It's not a quick and easy way to make money, but there are a lot of ways to make money side hustling while blogging. You can sell advertising, become an affiliate for other people's products, sell your own online product, and more. It does take time to build up an audience to be able to make a decent amount of money, but once you have a large following, you could earn over $15,000 per month or more (we do).

Still, many people need more than that to retire, let alone feel flush in retirement — so over time, that $500 monthly investment needs to increase. The best ways to do that are by investing any windfalls you receive or — better yet, and — increasing how much you save by 1% or 2% each year. A windfall might be any influx of cash you receive infrequently, such as a tax refund or employer bonus.


Español: hacerte rico, Deutsch: Reich werden, Português: Ficar Rico, Nederlands: Rijk worden, Français: devenir riche, Italiano: Arricchirsi, Русский: стать богатым, 中文: 才能变得富有, Čeština: Jak zbohatnout, Bahasa Indonesia: Menjadi Kaya, 日本語: お金持ちになる, हिन्दी: अमीर बनें, العربية: أن تصبح غنيًا, Tiếng Việt: Trở nên Giàu có, 한국어: 부자가 되는 방법(미국), Türkçe: Nasıl Zengin Olunur
If you are particularly good at somethings, say map design, capable of creating a series of video lessons, you can become a tutor at SkillShare. You’ll be in good company with folks like Seth Godin and James Franco among others. SkillShare tutorials and 30 days teaching challenge will help you create a winning video tutorial. Your earnings will depend on the popularity of your course, but even low attendance will let you earn some decent money.
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You can generate a small side income taking online surveys — but don’t expect to be rolling in the dough. Survey sites don’t typically offer a big payoff, unless you invest a lot of time, and many sites are more useful for earning gift cards than cash. Some of the more popular survey sites include Swagbucks and Global Test Market. Read our analysis of a dozen survey sites to find out which one is best suited for you.
What does that mean for you? It means Nielsen will pay you $50 a year to keep their app on your favorite internet browsing device. The app itself collects statistics on your internet usage anonymously, so you never have to worry about any data being linked to you. And the best part is, the app takes up barely any space and doesn’t slow down your phone or tablet at all!
Sometimes, it takes a little elbow grease to get there. Or, if you are running a business, it might take some late nights. Millionaires are willing to work hard and do things for themselves when they need to. Millionaires are also willing to do what it takes, even if it means taking on an unpleasant job. A millionaire also knows that this includes taking responsibility for his or her financial destiny, refusing to blame others for misfortunes and finding ways to make sure income streams are diverse.
Reduce your utility bills. Electricity, gas, and other utilities can deeply impact your monthly budget if you let them. So don't. Be smart about ways to keep your home cool during the summer and warm during winter. You may even consider investing in or building solar panels to channel the sun's natural energy into electricity. Keep your utilities low, and watch the money you save start to mount.
Net worth is probably the most important financial number you can track. It’s a simple way to see your financial life with a few basic calculations. Every month income comes in, and expenses go out to pay bills and rent. If after all your expenses are paid if you still have some money left over – that’s great. Now you have money to invest and grow.

Turn your photographs into cash via sites like Fine Art America, which lets you upload your images to sell as prints, t-shirts, phone cases and more. Other marketplaces for photographers include SmugMug, 500px and PhotoShelter. Some sites require a subscription but may provide features ranging from cloud storage to password-protected galleries and a customized website.
Pretty self-explanatory. You can start making money playing with dogs today using Rover. Rover lets you set your prices so you can charge fair rates for your services. In addition to walking, you can also offer doggy daycare, house sitting, and boarding through Rover. If you’d rather start your own thing, check out The Balance’s How to Start a Dog Walking Business.
Note:  Nearly all of these programs require an upfront investment for purchasing your initial inventory. They’re not our first choice when it comes to work from home jobs for this reason alone. We don’t like seeing users getting stuck with thousands of dollars in inventory only to realize they’re trying to offload their LuLaRoe into already saturated markets.
Do you search the Internet? Want to get paid for it? Swagbucks is a site that rewards you for doing various online tasks like taking surveys, watching videos, and using their search engine. When using their search engine, you get reward points after several searches, usually in the amount of 10-15 points. You can start cashing out rewards at the 500 points mark.
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
Englewood, Colorado-based TTEC has been around since 1982, and is a business process outsourcing company. It provides services around the world, and operates delivery centers in 24 countries. TTEC provides work-from-home situations for consultants, customer service professionals, students, and veterans. In fact, the company employs more than 20,000 work-at-home employees.
I fear your wonderful advice comes too late for me. I am 58 years old and have no job skills. The world is a wonderful place for you young people who have jobs and a meaningful life, but for someone like me it is difficult to want to keep going. I feel antiquated and out-of-date. I will never be a millionaire–not even close! What is even worse is that my two grown sons can only find part-time, minimum wage jobs and both of them went to college.
Blaz Kos writes about data-driven personal development at AgileLeanLife.com. Blaz Kos helps people shape superior life strategies by: (1) employing the best business practices in personal life management, (2) teaching established psychological techniques to better manage mind and emotions, and (3) setting goals based on understanding market paradigms, the quantified self, and following cold hardcore metrics that prevent any fake feeling of progress. He is obsessively passionate about hi-tech, mass media, personal development and making the world a better place.
If you’ve ever wanted to try real estate investing but don’t want to deal with all the stress of being a landlord, you might want to consider investing with Fundrise. Fundrise is a new platform that allows you to invest directly in a real estate portfolio that a team of professionals identifies, acquires, and manages on your behalf. With a starting investment as small as $500, you get exposure to dozens of solid, value-producing assets.
But once you’re in your home office—alone, every day—you might start to miss that collegial camaraderie. Since the UPS incident, I’ve reached out more to colleagues via IM and will post cute pics of my new puppy for my colleagues to see on Yammer. And when we’re on deadline, we even (gasp!) talk on the phone. It’s helped tremendously to make the disconnect not feel so severe. It’s a good balance between having peace and quiet when you need it and much-needed interaction with others, too.
Stay rich. It's hard to get rich, but it's even harder to stay rich. Your wealth is always going to be affected by the market, and the market has its ups and downs. If you get too comfortable when times are good, you'll quickly drop back to square one when the market hits a slump. If you get a promotion or a raise, or if your ROI goes up a percentage point, don't spend the extra. Save it for when business is slow and your ROI goes down two percentage points.
If you’ve received gifts you really don’t want – and they’re still in the packages – try returning them. Some retailers will take them back up to a year later.   If you are not sure where the item was purchased, try going online and searching.  If a retailer like Walmart or Target pops up then you can return it there without a receipt and get a gift card.
Social networks are a hot spot for work-at-home danger. One company called Easy Tweet Profits claims you can make up to $873/day online. They even claim one person earned $400,000/year using their method of tweeting your way to success. The catch? By signing up for their program you agree to be charged just under $50 per month! There are a whole host of other companies with similar names (usually involving “make money” or “make profits”) that suggest social networking can be a cash cow. But their game is all the same: Whether you’re talking about something you see on Craigslist, eBay, Facebook, Twitter or whatever’s the next hot thing, you’ve got to be wary.
Virtual assistants, commonly referred to as VAs, come in all shapes and sizes. Many companies will hire VAs if they are looking for help with online administrative tasks (email, calendar management, data entry, etc), but don’t necessarily want to hire a full time employee just yet. They’re the perfect work from home job for busy people that may need to drop their work at a moments notice, or have very sporadic availability.

Blogging is a great side hustle because you can do it at your own pace anywhere you want. It's not a quick and easy way to make money, but there are a lot of ways to make money side hustling while blogging. You can sell advertising, become an affiliate for other people's products, sell your own online product, and more. It does take time to build up an audience to be able to make a decent amount of money, but once you have a large following, you could earn over $15,000 per month or more (we do).
Become financially literate: Before you start investing, you must financially educate yourself. The financial industry wants to sell you thousands of different products, on which they’re making money in the end, not you. If you don’t understand 1,000 % in what kind of a product you’re investing your money, you’re probably going to lose it. So, if you want to get rich, you must understand financial products, taxes, legal aspects and other investment issues really well.
Of course, these steps are pushing you towards a rich and successful future, but that doesn’t mean you won’t fail once or twice. You might put your money in an investment and it flops. You might put time towards building your personal brand to have it struggle to get off the ground. But that doesn’t mean you should throw in the towel and give up. These are just small obstacles that you will have to overcome before it gets easier and begins coming more naturally. That being said, prepare to fail. It’s the only way to know what you’re doing right and what you’re doing wrong so you don’t have to make the same mistakes again.
I see we have the same mindset. I really believe I’ll be a millionaire in the future, and I’ve been working toward that for many years now. From time to time something can happen unexpected and cause you to have to spend a little more than you earn… you can’t make a habit of doing that though. This was a good article, and should help a lot of people if they will just do it.
Can someone help. I need a job or at least a hobbie to do at home, i need to make $400 in about 2 weeks. I’m 15 so i can’t work yet. If anyone has any suggestions please e-mail me! ooh & btw i can’t mow any lawns cause everyone who lives close by dosn’t have any lawn at all. So if there is any suggestions whatsoever please feel free to e-mail me. thanks!
17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.
City-dwellers often don’t use their cars for days or weeks at a time. That idle time can translate to money with services like Getaround and Turo, which let you rent out your car by the hour or day. Earning potential varies by car and location, but standard vehicles typically rent for $30 to $50 per day. Luxury cars and sport-utility vehicles command even more money. Just be sure you talk to your insurance provider before signing up to make sure that you don’t run afoul of the policy.

Amazon makes it fairly easy to list and sell old books, games and devices on its marketplace. You can make more than just a few bucks If you have pricey textbooks from college. Be sure the books are in good condition. You'll get negative reviews if you attempt to sell books that are falling apart or games that are scratched up. Remember, be upfront about any defects, no matter how small they might be and no matter how few people might readily notice it. 
GlobalTestMarket — They pay up to $5 per survey just for sharing your opinions. Joining is easy — just enter your email address, fill out some information about your household, and you’re in. GlobalTestMarket has paid out over $34 million to members worldwide since 2014, so needless to say they’re the real deal. When you sign up with GlobalTestMarket, you’ll be automatically entered into their sweepstakes to for a chance to win $2,000.

Remember the steps from point 2: Make more money, spend less, and invest wisely. Point 3 covered making more money, and this one covers spending less. Make a detailed budget for yourself based on your projected income and your current expenses. Set firm limits for your expenses, and keep a close eye on where most of your money goes--you might be surprised at some of the areas where you waste the most money. Once identified, you can start refining your budget to spend as little as possible, and funnel the rest into a savings or investment program.


This is much easier said than done, but the last four steps lay the groundwork to be able to start your own business. If you have a knack for business or want to be your own boss, this can be a great step to making some money. However, as many entrepreneurs will tell you, creating your own business requires massive upfront costs and low revenue in the beginning.
In my (unpopular) opinion, getting a raise is harder than getting a promotion. Think about it from your boss’s perspective, would you rather a) pay more money for the same service, or b) pay more money for additional responsibilities. Alas, if you feel you’re overdue a raise, check out Dr. Randall Hansen’s article on Getting the Raise You Deserve. There are some really useful strategies there.
If you have the necessary skills, there are websites on the internet where you can find freelance work that you can do from home. This work usually requires a skill set like writing, editing, computer programming, data entry, etc. There are also surveys you can do for money, but tread with caution. Some surveys are scams and you can end up losing money if they gain access to your bank account. Check for trustworthy surveys.
“Great list! I especially like the tutoring stuff. I’m good at Math that’s why I tutored once for my godparent’s 8th grader. I had fun with the her and her mum cooks the most delicious brownies. I don’t think I can donate a plasma or be a human guinea pig. But maybe you should add herb and vegetable planting. This job doesn’t require too many technicalities and is so far the easiest thing to do. There’s a method called square foot gardening for those who don’t have big spaces. It’s so simple to do and gardening in small boxes requires small maintenance. There is plenty of information on the web about how to do so. Once you get growing you can even sell your fresh produce to your neighbours at a cheaper price, and earn some fast money in the process . P.S. I also would want to partake in an online survey. Some people recommended Cash Crate but I’m also curious about what happened to you?

Example, Local farmers in my area love 275 Gallon Caged IBC Tote’s, used ones sell for 150 dollars in the area. I found a person on Craigslist who sells them for 75 dollars a piece about an hour drive from me. After a little on the phone negotiating I was able to pick up 15 totes for 50 dollars apiece. It took the Mrs. and I less than three hours to pick up the totes and return. We kept a few totes for ourselves to harvest rainwater and sold the rest off for a nice profit.

Something many self-made wealthy people have in common is that they are valuable in specific ways. Even when millionaires and billionaires are taken out of the equation, many rich people — doctors, engineers, filmmakers — have gotten rich after adding value to themselves and then adding value to the world. For example, a rich neurosurgeon may be specially talented and skilled. This surgeon added value to the world after improving their own skills and quality of life.
Jobs are available mostly on a full-time basis. Current positions available include sales, advertising, account management, project/program/product management fulfillment and operations management, human resources, business and merchant development, operations, IT and support engineering, facilities, maintenance and real estate, and customer service.
Before you get started, it’s important to acknowledge that becoming rich takes time and effort. There are very few ways to instantly have large amounts of wealth, and all of them are luck-based. Not all of us can win the lottery or inherit a fortune from a mysterious rich relative. Becoming rich in most cases involves a lot of hard work, patience, and time. There are some tried-and-true things you can do that can help you get rich, but the key is to constantly and consistently work hard, keep track of your personal finances, and keep your eyes on the prize.
Even if your family, friends, or neighbors may not need work done, you can sell your labor in advance of completing it. Make it official by printing out a certificate that promises that you’ll mow their lawn, shovel their driveway, water their garden, or complete another chore they’d need! Once they’re in need of the work, you can set up a time to get the job done.
The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.
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