Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
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When an airplane leaves from one city to the next, it has a plan. Its plan is called a flight plan. It's a massive action plan that involves speed, altitude, direction of travel and many other facets. But what happens when there's turbulence or air-traffic congestion or it needs to change course for some other reason? The plane changes its plan. But it doesn't change its goal of where it's going. Create and follow a plan, and don't be afraid to change it if you see something isn't working.
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